We Are Petlando

Quality meets passion


Petlando GmbH is a young family business that actively shapes the market for pet accessories with fresh ideas and modern concepts. With Fabio Pareschi (CEO), Maximilian Schwahn (CSO) and Peter Pirner (CMO), the founders and shareholders work in the company. Our company is located in Mering, between Augsburg and Munich.


It all started in 2013 with an idea from Fabio for Switchers, dog collars with an unusual design that could be changed at will. The positive feedback of our first customers encouraged us - Petlando was born. Peter helped with the business plan, Max brought in his experience with the pet shop and we started to build our team: Design, purchasing, administration, warehouse, customer service and a first class team of experienced sales representatives who have known the needs of the pet shops for years.


We all burn for our products and for our customers. We courageously face new challenges and are constantly developing ourselves further. In doing so, we consistently focus on the requirements of the specialist pet dealers and their customers.


Our growth is impressive. As a manufacturer and wholesaler, we now supply over 3,000 specialist trade customers in 10 countries throughout Europe. We owe our success to our Petlando and Vetlando brand products and the services we provide to the specialist trade.


High quality and a good price-performance ratio characterize all the products and brands we distribute. We are innovative and modern. We want our customers to be inspired by our brand ambassadors and convinced by the brand experience and good advice in the shop.


From the Idea to Your home

How Petlando works for you

An idea becomes a product


Our creative masterminds are inspired by the ideas of our dealers and customers. They are always on the lookout for something special. This is how, for example, the first orthopaedic beds for dogs and our Spooky Toons, the successful series of novel cat toys, were created.

Quality control is a must


We put all our products through their paces before they go on sale. We check the samples with an eye for detail and conclude strict quality assurance agreements with all suppliers during the purchasing process.

We understand our customers


We are constantly in contact with our dealers and the buyers of our products. In marketing, we respond individually to the different requirements of specialist trade headquarters, local pet shops and our end customers. This absolute focus on the customer is the basis of our success.

Field service is partner to retail


We are proud of our strong sales representatives in Germany, the Netherlands, and Belgium. They live our partnership with the specialist dealers and see themselves as service providers for our customers. Systematic planning and control of all our sales regions allow us to concentrate fully on the customer.

Focus on logistics and IT


We have several large warehouses from which we assemble our product packages for the specialised trade. Thanks to the most modern scanner technology, our IT system allows us to constantly check the stock and minimum quantities of the most important products. This enables us to flexibly adapt our sophisticated logistics to new requirements.

Our team lives Petlando


Whether in sales, customer service, warehouse or administration - we live Petlando every day. We stick together and grow with our tasks. As a company, Petlando generously supports every employee who wants to develop and educate himself further. Because we learn from each other every day and consider this a great strength.

We deliver day after day


Every specialist dealer receives his individual order within the shortest possible time. We pay attention to completeness and good packaging and try to combine individual orders in an environmentally friendly way.

Customer service is a top priority


Should a delivery not be complete or if a warranty case occurs unexpectedly, our customer service is available as a competent and friendly contact person. We can provide information or react quickly because our team is fully integrated in the day-to-day business.

Your pet shall be happy


We share with you the love and enthusiasm for animals. With our products we want to make you happy. And we would be happy if you show your joy and enthusiasm to the whole Petlando family on Facebook, Instagram or TikTok. The hashtag #Petlando connects us.


Our Values

We make innovative, high-quality and special products for dogs, cats and the people who love them.

We want to inspire our customers with our ideas and the special Petlando spirit we are proud of.

We create trust through commitment, fairness and professionalism.

We treat each other with respect and humanity.

We are courageous and enjoy facing new challenges.

We still have a lot planned together.


Join us and feel our passion.

We are #PetlandoFamily